Young driver Adam Butler has been out promoting the Dunlop MSA Formula Ford Championship of Great Britain this week at the MPH show in London. Looking to join the series in 2011, he saw the show as a perfect opportunity to promote the series and his sponsor.

He decided to borrow a display Van Diemen chassis from Ford Motorsport, to put on the show stand of his sponsor, Italian watchmaker Alessandro Baldieri. With the MPH Show, at London's Earls Court, being one of the most popular motoring shows in the country, it was a perfect chance to raise his profile.

“We are working with Adam to further his career and hope very much to see him in Formula Ford next season in our colours,” said operations director John Carmichael. “Hopefully the exposure he gains at the MPH Show will help him gather some additional backing.”

Butler is looking to gain backing to ensure he can compete in a full season of Formula Ford in 2011: “I haven't raced since October last year and I am 100 per cent committed to getting back on track. Formula Ford is definitely where I want to be – I have been watching it religiously for a couple of years now,” says the Essex based driver.

“I am seeking additional sponsorship to complete my budget and plan to be at the Formula Ford Sampler Day at Rockingham on 18 November to meet the teams.”

Butler heads to the Sampler Day with previous experience in Formula BMW and hopes to impress prospective teams. The Formula Ford Sampler Day runs yearly as a chance for drivers to meet teams and drive their cars. It is expected to be a popular event, with championship promoters having enquiries from over 50 drivers looking to come to the event. .

Butler is also entering the Grand Prix Shootout contest as another way to try and gain entry to the series, with the top prize in it being a year's racing in Formula Ford with the JTR outfit.