British marque Aston Martin have launched a new iPhone App to help bring owners and enthusiasts alike exclusive access to the world of Aston Martin.

'Aston Martin Explore' has been developed in conjunction with Aston Martin's design and engineering teams and is said to 'reflect Aston Martin's unique approach to automotive manufacture – fusing a strong heritage and traditional craftsmanship with modern leading technology.'

The app allows users to access exclusive video and sound clips as well as a complete virtual tour of the company's Gaydon headquarters in the UK.

In addition, the app includes an 'acoustically accurate accelerometer' and real life content, such as sounds from the entire current model line-up being driven to extreme on the track.

The marque also hopes that regular updates of all the latest Aston Martin news and exclusive content as well as all updates via Aston Martin's social network presence on Facebook, Twitter and YouTube will mean the app is a must have for all Aston Martin enthusiasts.

The app will be free to download from the iPhone App Store from the 22nd of December, with a version compatible with the iPad to follow in early 2011. The company also look to launch a 'premium' app early next year called the 'Aston Martin Experience.'