Force India Make New Commercial Appointment


Force India are looking to capitalise on the introduction of the Indian Grand Prix, and the team’s progress up the grid, by appointing a ‘head of sponsorship acquisition and media’.

Sadie Wigglesworth will join the Silverstone-based team after seven years in a similar role with Aston Martin Racing.

Speaking about her new role, Sadie commented: “I am delighted to join the Force India Formula One Team, which has steadily moved up the ranks of the sport to become a strong midfield challenger with fierce ambition and now offers an outstanding commercial opportunity for global companies wishing to enter the Indian market place.”

Team principal Vijay Mallya welcomed her to the team, explaining why the recruitment was important for Force India:

“I’m delighted that Sadie has joined us to head up our commercial team as we expand into our most exciting year yet,” he said. “With a strong technical package and the added incentive of the Indian Grand Prix, we believe that we are expanding our potential as a strong sponsorship prospect.

“Formula One offers a proven global marketing platform, with viewing figures, media coverage and brand visibility only rivalled by the Olympics and the World Cup. Within that global base, Force India also offers a unique opportunity to venture into one of the most dynamic and fast-growing economies in the world. Sadie and her team will build on these solid principles to take Force India to the next stage of our commercial development.”