Fabian Coulthard's Lockwood Racing Commodore Photo credit: Brad Jones Racing

Fabian Coulthard's Lockwood Racing Commodore Photo credit: Brad Jones Racing

Brad Jones Racing have revealed the livery that will run on new sign-up Fabian Coulthard's #14 Holden Commodore VE entry, with locking solutions company, Lockwood stepping into the role of title sponsor for the 2012 V8 Supercar season.

Having backed Brad Jones Racing's entries as a minor sponsor on their headlights in recent seasons, Lockwood now join BOC (Jason Bright, #8) and Wilson Security (David Wall, #21) as title backers for Brad Jones Racing's three entries in this year's championship.

“Our involvement last year confirmed to us the success of the partnership and how we can leverage it,” said Lockwood Marketing Communications Manager, Nick Penny.

“Having naming rights was the natural progression as it will allow more assets to deliver our key marketing activities in 2012 as well as our internal programmes for our employee base in Australia.

“The partnership with BJR has also been outstanding, providing excellent value and a base for many of our marketing initiatives in 2011. We value the partnership with BJR and feel their business ethos is closely aligned to our own. They understand our business and have provided a fantastic platform for us to not only promote and advertise our brand but also engage with customers and our employees.

“We are extremely excited about 2012 and can’t wait to get racing at Clipsal in Adelaide. Everyone here at ASSA ABLOY Australia [Lockwood’s global parent company] and, I’m sure our customers, will be cheering Fabian from the get go.”

Speaking at the launch of the new livery, Coulthard said:

“It's a pretty exciting time, having a new team, new sponsor and new car. I just can't wait to get the season underway and get some results.

“Lockwood is full of very passionate people, who are obviously very into their racing. They've got a lot of ideas about what they should do and I'm just so happy to work with them. It sounds like it's going to be fun and we'll both benefit.”

Coulthard will debut the Lockwood Racing Commodore for the first time at the at V8 Supercars' pre-season test at Sandown in Melbourne on 11 February.