Honda have aftermarket automotive battery manufacturer Yuasa will be the title sponsor for the Honda Racing team in the British Touring Car Championship (BTCC) after signing a three year deal.
The UK market leader has supported the front-running team for two years and their new agreement was announced at the official unveiling for the new NGTC-spec Honda Civic that defending drivers' champion Matt Neal and Gordon Shedden will drive this year in defence of the teams' and manufacturers' championship.
“Our 2011 sponsorship of Honda Racing proved a resounding success and was extremely beneficial in raising the profile of the Yuasa brand,” said Andrew Taylor, Yuasa Battery Sales (UK) managing director. “Yuasa's partnership with Honda is very strong and the new title sponsorship provides us with the perfect springboard for our ambitious UK and European automotive aftermarket plans over the next three years.”
“We are very pleased to add Yuasa's name to the team title and continuing our commitment to the team over the 2012 to 2014 seasons. With the sensational new Civic built to the BTCC's turbocharged Next Generation Touring Car (NGTC) regulations, we can look forward to another season of very exciting racing as Neal and Shedden take on all-comers to defend their titles.”
“From a business and team perspective we've developed a great relationship with Yuasa,” said Honda UK's Dave Hodgetts. “Today's news will allow us to take that relationship from strength to strength over the next three years, looking at innovative marketing and brand initiatives linked to the excitement of racing.”
Fans will get the chance to see the new Honda in action for the first time at the series media day on Monday March 19 where the public will be able to watch the afternoon testing from the BRDC grandstand overlooking the Brooklands and Luffield complex.