KX Akademy

The KX Akademy was launched at Oulton Park last Sunday

The British Touring Car Championship's Jason Plato will mentor drivers in a new scheme backed by his sponsor KX Energy Drink.

Called KX Akademy, the programme was launched at Oulton Park last Sunday. It will assist up to six candidates per year, who will be 18-30 year olds on both two and four wheels. The candidates for 2012 will be announced at the Croft round of the BTCC season on Sunday 24th June.

“Of the scholarship-style programmes already in existence, most tend to be pretty exclusive by nature,” said Plato. “KX Akademy is a different beast totally.

“KX Energy Drink is one hundred percent dedicated to giving people a leg-up, that well deserved break that we all at some point in our lives need and in motorsport there are many talented drivers and riders that are crying out for that.

“I will mentor the candidates, have regular close contact with them as well as see them race and work with them on their career progression.  This is a fantastic opportunity that I only wish had been available when I was struggling all those years ago.  As a Director of the BRDC I also applaud this valuable added resource into motorsport.”

David Beardmore, Category Buying Manager – Soft Drinks, Tesco Stores commented: “KX Akademy is a really exciting initiative that is all about finding and supporting young people with raw talent who have also shown they are ready to work hard to achieve their goals. 

“The mentoring and support from Jason will be invaluable and we're really looking forward to seeing the drivers and riders develop their skills under this innovative, never-seen-before programme.”