Motorcycle Live has announced that British Eurosport, the home of motorcycle racing in the U.K, will sponsor this year’s event. The show will run from November 24th to December 2nd at the NEC in Birmingham with the Eurosport Entertainment Zone central to the action.

It will feature the Black Horse Stage with activities involving Steve Parrish and Eurosport commentator James Whitham. The two will host interviews and chat shows as well as numerous interactive games, including the popular “Question of Bikes”.

Finlay McAllan, managing director of Motorcycle Live organisers, MCI Exhibitions has welcomed Eurosport’s involvement which emphasises their support of motorcycle racing.

“Year after year, British Eurosport demonstrates its commitment to British fans by broadcasting a huge amount of race coverage. We’re absolutely delighted that they have chosen to extend that commitment by partnering the Entertainment Zone at Motorcycle Live.”

Eurosport currently broadcast MotoGP, with the support classes live, as well as full live coverage of the British and World Superbike Championships and Head of Communications Simon Lewis is looking forward to interacting with fans from across the country.

”We position ourselves as the Home of Bikes, so Motorcycle Live is a great opportunity for us to interact with bike fans, showcase the fantastic race coverage we have all enjoyed this season and for our expert James Whitham to share his passion and knowledge with bikers from all over the country.”

Advance tickets for Motorcycle Live 2012 cost just £16 per adult, £10 for seniors and £6 per child with advance tickets including free access to the Ramp’d Up Freestyle Motocross Arena. To book tickets, call 0844 581 2345 or visit and click ‘Tickets’.