Schumacher Becomes Ambassador For Mercedes Intelligent Drive System


The seven time champion will help with developments of Mercedes' 'Intelligent Drive' systems (Photo Credit: Daimler AG)

Michael Schumacher and Mercedes-Benz are set to extend their long term partnership beyond motorsport and Formula 1.

The seven-time World Champion will mainly be involved in future developments of the Mercedes safety and comfort systems “Intelligent Drive”, acting as an ambassador for the manufacturer.

Schumacher was known for his ability to motivate himself and his team throughout his F1 career, running with his own personal motto of “If you don’t go forwards, you go backwards”, an attitude which took him to his record seven World Championships.

“The future interests me much more than the present and past.” said Schumacher. “During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve. In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage. That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car.”

“We are proud that Michael Schumacher, the most successful and best-known racing driver in the world, is again joining us as our partner.” added Executive Vice President of Mercedes-Benz Cars, Sales and Marketing, Dr. Joachim Schmidt. “Right from the time when he was a Mercedes-Benz junior and of course in the last three years as a driver in our Formula 1 team, Michael Schumacher has always been committed to our company’s projects. This is why it is only logical for both sides to pool their expertise and know-how and to use them, for instance, for enhancing driver assistance systems and thus improve safety on the roads within a partnership.”