Autosport International 2013 generated over £1 billion of new business for the motorsport and performance engineering exhibitors, marking a new record for Europe’s largest dedicated motorsport trade show.
The four day event at the Birmingham NEC featured 600 industry leaders from 16 countries exhibiting to around28,000 motorsport professionals from 60 countries. Highlights from the trade days included the launch of the MSV F4-013, the car for the new BRDC Formula 4 Championship and Radical’s RXC closed coupe sportscar.
“We had a fantastic launch of our new car. It worked really well; there was a great buzz and we received lots of new enquiries,” said Roger Green, marketing manager for Radical Sportscars.
“As an exhibition, Autosport International is a perfect fit for us, in both timing and audience. It’s the only show we do full throttle as a company and received excellent press coverage both prior to and after the event.”
“The feedback we received from exhibitors during this year’s Autosport International was very positive,” said show director, Ian France. “To see that translate into over £1 billion in new business is outstanding for the entire industry and reinforces the UK’s strength as a global hub for motorsport technology and suppliers from all over the world.”
Several industry leaders, including, Brembo, Bosch and Brian James Trailers have already confirmed their places for the 2014 event (January 9-12) with spaces still remaining for exhibitors to take their business to Autosport International.
ASI 2014 is set to be part of International Motorsport Business Week, the show just part of a wider program of high profile, globally attended business and networking events.