STIHL Extend British Superbike Partnership


Outdoor power tool company STIHL GB have extended their partnership with the MCE Insurance British Superbike Championship into a seventh year. Known worldwide for its ground-breaking innovation, a selection of STIHL’s products will continue to be displayed at circuits across the U.K. in front of thousands of fans and a worldwide television audience, starting with the Easter weekend opener at Brands Hatch on April 18-21.

STIHL has committed to 85 years of innovation with its world famous chainsaws, leaf blowers and hedge trimmers utilised by industry professionals as well as home owners. Simon Hewitt, STIHL’s Head of Marketing, is delighted to continue the partnership which began in 2008 and believes STIHL and BSB make the perfect match.

“We’re excited to be part of British Superbikes once more.  There’s a fantastic synergy between the power and exhilaration on the track and the performance STIHL tools are famous for.”

MCE Insurance British Superbike Championship series director Stuart Higgs has also welcomed the news ahead of a highly anticipated 2014 season.

“I am delighted that together with STIHL GB we have extended our partnership into the seventh season. The Championship continues to give STIHL the platform to showcase their brand and we look forward to working together again in 2014.”