Bridgestone Backing Smith In 2014 MotoGP Challenge


Bradley Smith’s morale-boosting start to the 2014 MotoGP season has continued with the news he has signed a sponsorship deal with Bridgestone UK. The Briton impressed many with his performance in Qatar last weekend and now has the backing of MotoGP’s official tyre supplier during his 2014 campaign.

The Monster Yamaha Tech 3 rider shone throughout the Qatar GP weekend, qualifying on the front row, and was running in the same group as the leaders when he crashed late on. Despite the accident, the 23 year old will head to Austin for round two full of confidence, buoyed by Bridgestone’s support.

“To receive Bridgestone’s backing for their UK based consumer activities is as heartening as it is exciting for me. It is a world famous brand steeped in a rich motorcycling heritage, so to be on board with Bridgestone as it prepares for an exciting year of its own means a great deal.”

2014 promises to be another big year for Bridgestone with the BATTLAX V02 slick racing tyre and BATTLAX HYPERSPORT S20 EVO road tyre among their exclusive premium bike tyres and Bridgestone’s north region communications manager Andy Dingley is delighted to have Smith on board too.

“We are thrilled to have Bradley on board with us, who will play a critical role in our various aims and objectives for the rest of the year. With a number of new bike products already planned for the near future to supplement our existing range of critically acclaimed bike tyres, these are exciting times for Bridgestone.”

“Having one of the brightest and most talented racers in MotoGP with us to help us communicate such announcements will be a huge boost, as we aim to reach out to even wider audiences and raise our presence accordingly. Having worked with Bradley in the past, we know how professional and knowledgeable he is about his profession, not to mention the motorcycle industry as a whole. He will be a valuable asset for us and we can’t wait to get to work, during what will be another gripping MotoGP season.”