Haas Automation Announces Ferrari Link-Up


The largest CNC machine took builder in North America, Haas Automation, has announced a partnership with the Scuderia Ferrari team in Formula One.

Beginning at this weekends British Grand Prix at Silverstone, Haas Automation will become an official supplier to Ferrari, and its branding will be seen on the lower sidepods of the Ferrari F14 T driven by Fernando Alonso and Kimi Raikkonen. The branding will remain visible on the Ferrari’s until the end of 2015.

Gene Haas, the founder of Haas Automation, was happy to get this collaboration in place with Ferrari. The American is hoping to debut his own team in Formula 1 in 2016, and this partnership with Ferrari allows them to get closer to that dream.

“Haas Automation is a premium brand, and there’s no better way to drive that point home than to connect it with Scuderia Ferrari on motor racing’s biggest stage,” said Haas. “Scuderia Ferrari is F1’s most prestigious and decorated team with a large, loyal and passionate fan base. Exposing Scuderia Ferrari fans and Ferrari customers to the quality of Haas Automation CNC machine tools is an important first step to expanding our global reach.”

Ferrari Team Principal Marco Mattiacci has welcomed Haas Automation on board, and admits the two parties have been in talks about ways to increase the collaboration in the future.

“We are pleased to welcome Haas Automation as our newest Official Supplier,” said Mattiacci. “This agreement strengthens our existing connections with the USA, an important market not only for our company, but also for Scuderia Ferrari, as it is one where the team already benefits from several important partnerships.

“Over the past few months, we have been exploring with Haas a number of potential areas of collaboration, and this agreement is an immediate opportunity that we are pursuing, which proves Haas’ interest in Formula One. This collaboration will enable Haas Automation to reinforce its brand awareness and promote its products and services around the world, thanks to the appeal of Scuderia Ferrari and the global reach of Formula One. We are therefore delighted to make this announcement, which sees another premium brand join our portfolio of partners. In parallel, but as a separate project, Haas is committed to entering Formula One with its own team, a testimony to the growing appeal of our sport in the USA and on this front, technical discussions are ongoing between us.”