Tequila Patrón ESM and Rolling Stone Join Forces for Le Mans


Tequila Patrón Extreme Speed Motorsports will enter this year’s 24 Hours of Le Mans with a new and unique livery, courtesy of a new partnership with Rolling Stone Magazine.

Restrictions on alcohol sponsorship in France prohibit the use of ESM’s current Tequila Patrón livery, but close ties with Rolling Stone, one of the most iconic music and popular culture magazines for nearly 50 years, enabled this unique deal to take place.

ESM will enter two HPD ARX-04b coupes for the race on June 13-14, which doubles up as the third round of the FIA World Endurance Championship. The #30 car will be shared by team owner Scott Sharp, Ryan Dalziel and David Heinemeier Hansson, while the #31 machine will be driven by Ed Brown, Jon Fogarty and Johannes van Overbeek.

“This unique partnership brings together the top name in luxury spirits, the most recognized voice of music and popular culture, and the pinnacle of motorsport competition,” added Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits International.

“We’re enormously excited that the Tequila Patrón ESM coupes will fly the iconic Rolling Stone logo at the legendary Circuit de la Sarthe track in Le Mans this summer.”

In addition to the livery announcement, Tequila Patrón have also confirmed that ESM will feature in a short film for RollingStone.com

“Patrón and Rolling Stone have proudly collaborated for many years, most recently partnering on ‘Mastering the Craft,’ the six-part documentary series on RollingStone.com that celebrates the artistry of singers and songwriters,” said Gus Wenner, Head of Digital of Wenner Media.

“Very similarly, the talented drivers and teams that compete in world-class motorsports express their art through heart stopping speed and agility.”

The new livery for the team’s Le Mans debut will be revealed in the coming months.