Red Bull to continue with Tag Heuer engine branding through to 2018


Max Verstappen - Credit: Octane Photographic Ltd

Red Bull Racing will continue to race with Tag Heuer-branded Renault engines for the next two seasons, it was announced on Friday.

The deal initially covered the 2016 season but after two race wins and a competitive season for the Milton Keynes-based team, the alliance will continue for at least the 2017 and 2018 seasons, and was announced on the roof of the Yas Viceroy Hotel in Abu Dhabi by Red Bull Team Principal Christian Horner, driver Daniel Ricciardo and Tag Heuer Global Sports Director Marc Biver.

“Formula One is part of TAG Heuer’s DNA,” said Biver. “Red Bull Racing is a young, dynamic and driven team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future.

“We have a lot of different projects ahead of us in 2017, projects that are both creative and exciting. Our motto #DontCrackUnderPressure is our guiding principle in all our actions, with the support of the Red Bull Racing team and its highly contagious enthusiasm.”

Horner admitted his pleasure that the engine naming deal with Tag Heuer could be extended, and feels the same motto can be applied not only to Tag Heuer but also to Red Bull Racing.

“I am very pleased to be extending our engine partnership with TAG Heuer today,” said Horner. “TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership.

“The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”