As well as a day of racing action, including the undoubtedly door banging return to action of the British Touring Car Championship fans at Snetterton this Sunday (August 7) will be treated to one of the more unlikely showdowns in motorsport.
Airwaves Racing Ford Focus ST versus Ice Cream Van.
The Motorbase Performance run BTCC squad will be represented by Michael Caine, who drives for David Bartrum's team in the Porsche Carrera Cup GB. The Suffolk based driver will be behind the wheel of a Touring Car for the first time, driving the team's third Ford Focus, as tested during the mid-season break.
“It's a great honour to be asked to represent Motorbase and the Airwaves team in the Mr Whippy challenge,” said Caine. “I'm expecting the van to be highly competitive particularly around the cones, but apparently the build quality is a little flaky. Hopefully, both myself and the Focus will come out on top, if not, I'm sure that team boss David Bartrum will looking to serve up crushed nuts for dessert!”
His opponent – if you haven't already guessed – is no ordinary Ice Cream Van.
The machine can reach a formidable top speed of 180mph and is owned by 1979 Formula One World Champion Jody Scheckter, who uses it to promote his organic business, Laverstoke Park Farm.
The only question is whether Caine will melt under the intense pressure?