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Formula 1

Joraku Joins Red Bull As Team Supplier

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Sebastian Vettel - Photo Credit: Red Bull Racing

Sebastian Vettel - Photo Credit: Red Bull Racing


Ahead of the opening race of the 2012 Formula One season, Red Bull Racing have received some positive news off the track after announcing Japanese Premium Sake brand Joraku as an official supplier.

Joraku is owned by Hanshin Shuhan, a food and beverage group which operates as an alcoholic beverage wholesaler, and is the first sake producer to become an official supplier of a Formula One team.

Team Principal Christian Horner has welcomed Joraku to the fold and expects both parties to thrive during their time together.

“We are very pleased to welcome Hanshin Suhan to the Team. A line-up of its premium sake, which is symbolic of Japanese history and tradition, will be served in Red Bull's Energy Station throughout the season. We are very proud to be its partner and to help introduce the high quality product to an international audience.”

Mr Shusaku Higaki, CEO of Hanshin Shuhan, is excited about the potential partnership with the reigning Constructor's Champions, particularly given the coverage the sport receives across the world.

“We are very proud to become an official Team Supplier of Red Bull Racing, the double Formula One World Champions in 2010 and 2011. We believe that Red Bull Racing and Hanshin Shuhan have common values in terms of entrepreneurship and commitment to improvement. With both companies inspiring one another this partnership will be a great opportunity for the global recognition of JORAKU.”

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