Infiniti To Become Red Bull Racing Title Sponsor

Red Bull Racing have agreed a four-year extension to their partnership with Infiniti which will see the automotive brand become title sponsor in 2013. The three-time constructors’ champions will now be called Infiniti Red Bull Racing with Infiniti, a division of the Nissan car company, also becoming a major technical partner.

Team Principal Christian Horner has been delighted with the success of the partnership, which is currently two years old, and is looking forward to the closer working relationship over the next four seasons.

“Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in March 2011. During that time, Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company. In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One very effectively and has become well known in a short space of time. These two attributes are what makes Infiniti the ideal title and technical partner for Red Bull Racing.”

Johan de Nysschen, President of Infiniti, believes the collaboration can only bring positives for both parties.

“While our first 24-months have been very beneficial to both parties, our new deeper relationship will bring increased advantages to Infiniti and Red Bull Racing.  As title partner, INFINITI RED BULL RACING will help us garner even more worldwide exposure for our brand, products and technology.”

Red Bull’s Chief Technical Officer Adrian Newey has also welcomed the news and expects the team to go from strength-to-strength, particularly with the upcoming rule changes in Formula One.

“Formula One presents immense design and engineering challenges on a daily basis.  Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season.”