McLaren Shadow Project has announced its expansion to the Middle East, partnering with Bahrain-based TIG Holdings and UK motorsport agency MPA Creative.
The initiative will be the first-Arabian speaking language eSports competition and will give the Arabian Gulf region (GCC) the opportunity to compete in the finals at McLaren headquarters in the UK on January 2019.
The programme announced represents a long term communication between the three partners to deliver a public platform for consumers worldwide.
“This is a hugely exciting extension of the Shadow Project and we are delighted to be able to announce this partnership with TIG Holdings to engage with esports fans and competitors across the GCC,” said Ben Payne, McLaren Shadow’s Director of eSports. ”
“As a company, McLaren has very close ties with the region and Bahrain in particular. To be able to welcome entrants from across the region and feature a GCC champion at our world finals is a real boost for the McLaren Shadow Project.”
The programme will build on three key stages: first to develop and identify a talented GCC nation to take part in the McLaren Shadow Project finals in January 2019. Second to broad engagement attracting participants in a week lomg public event at the Seef Mall in Bahrain. Finally, to provide road safety and driving awareness education around the GCC nations.
Co-Founder and Director of TIG Holdings, Dr Mohammed Ahmed Jumaan said that Motorsport is important for the region and hopes the partnership will educate and create a clear path for the region relating to driver awareness.
“We are very excited to be able to announce this partnership,” said Jumaan.
“Motorsport is very popular in the region, and we are harnessing that passion for racing and all things automotive to deliver a competition with broad public appeal that creates a clear path to McLaren’s world finals while educating road users across the region on key driver awareness and safety messages.
“Our long-term agreements with McLaren and MPA Creative provide us with a solid and sustainable platform to expand this initiative across the Arab-speaking world over time.”
CEO of MPA Creative, Deborah Tee believes the three partners collaborating together will appeal to casual participants and eSports gamers whilst providing a unique platform to help educate road users.
“This fantastic opportunity has come to life thanks to three partners sharing the same ambition and vision, each bringing complementary skills,” said Tee
“Our programme, built around the model of the McLaren Shadow Project, appeals to both casual participants and serious esports competitors while providing a unique platform to educate road users and improve safety standards across the region.”