McLaren F1 Team have announced a partnership with tobacco producing company British American Tobacco.
British American Tobacco (BAT) were previously involved in Formula 1 as their own team between 1999 and 2005, when they ran British American Racing, commonly known as BAR.
The team was initially brought by Honda in 2006, which would eventually turn into Brawn GP and Mercedes AMG Petronas Motorsport.
Tobacco sponsorship was banned in 2007, but recently Ferrari have ran Philip Morris‘ ‘Mission Winnow‘ sponsorship on the car as a means to promoting technology. The logos presented on the Ferrari caused controversy relating to similarities to Marlboro‘s logo.
McLaren have struck a multi-year deal with BAT to work accordingly on battery technology and advance materials. BAT is aiming to ‘deliver the world’s tobacco and nicotine consumers a better tomorrow’.
Zak Brown, CEO of McLaren says he welcomes BAT to the team and is pleased to share the experience and technical expertise with the tobacco corporation.
“We welcome BAT to the McLaren team and support their ambition of delivering meaningful and lasting change through innovation,” said Brown.
“BAT’s transformation agenda is central to this partnership and we are pleased to share our technical experience and expertise in helping to accelerate this.”
BAT’s Chief Marketing Officer, Kingsley Wheaton added that partnering with McLaren gives them a global platform to promote reduced risk products and their innovated technology.
“We’re extremely proud and excited about this new partnership, further enabling us to accelerate the pace at which we innovate and transform ourselves,” commented Wheaton.
“ It gives us a truly global platform with which to drive greater resonance of our potentially reduced risk products, including our Vype, Vuse and glo brands.
“Ultimately, innovation and technology will support us in creating a better tomorrow’ for our consumers worldwide.”
McLaren will launch their 2019 challenger, the MCL34 on the February 14th.