Williams Reveals New Title Sponsor ROKiT, Unveils White And Blue Livery For 2019

by Aaron Gillard
ROKiT Williams - F1 2019

Williams Racing have revealed life after Martini Sponsorship with a new look to their team, presented on their 2019 livery with a new title sponsor, ROKiT.

The new sponsorship with the phones company sees the change of entry name for Williams, now titled ROKiT Williams Racing. The 2019 season will see the team run a blue and white livery, with the white running on top of the car and the light blue on the side.

Williams have ran Martini colours and sponsorship since 2014 and worn the red, cyan and dark blue stripes on their car, becoming the main livery for the team ever since. But prior to the 2018 season, Martini decided to end their deal with Williams.

ROKiT is an American phones company that produces 3D phones and glasses that can compact to one another. They become Williams’ new title sponsor ahead of the 2019 season.

Williams’ deputy team principal Claire Williams is delighted to welcome ROKiT to the team as their title sponsor for 2019 and the for the foreseeable future.

“We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond,” said Williams.

“We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best – the perfect platform from which to start a partnership.

“ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams as we build the team for a successful future. Taking that path together will make us both stronger in our endeavours and so I can’t wait to get started.”

A new line-up will field the FW42 this year, with 2018 FIA Formula 2 champion George Russell joining alongside Robert Kubica. The Polish driver marks his return to the sport after being out since 2011 from a rallying accident, where he injured his right arm. He completes an incredible comeback story by securing a drive with Williams after spending a year on the sidelines with the team.

ROKiT will be present on the car, helmets and uniforms of the Williams team throughout the 2019 season, with the FW42 set to make its on-track debut at testing in Barcelona.

“With ROKiT launching in 2019 we wanted a global platform that would help us tell our story of innovation. Williams Racing is the perfect partner. With them we can bring F1 to audiences in new and pioneering ways,” said Jonathan Kendrick, Chairman of ROK Brands

“Through our glasses-free 3D technology and our Wi-Fi capabilities, we aim to make Formula One even more accessible for all. Williams Racing exists purely to race in the top echelon of motor racing and we see the exciting partnership of ROKiT Williams Racing as the beginning of an ambitious and exciting road back to the podium.”

Russell - Kubica - Williams

Credit: ROKiT Williams Racing

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