New Horizions for Superleague Formula

The Football based Superleague Formula global expansion are well on track after the organisers announced that they are targeting a raft of new countries ahead of the 2011 season.

The 2010 Championship kicks off at Silverstone on the 3rd and 4th April, the first of 12 rounds for this season. The organisers have entered into negotiations with several countries about hosting a race in 2011.

The Superleague Formula is looking to follow in the footsteps of Formula One and GP2 and break into the Asian market, as Asian states have viewed Motorsport a key tool of promotion during the last decade. China, South Korea and Indonesia have all started negotiations about hosting a race in the near future.

Korea has already started its promotion of the series, by showing races from the 2009 season on giant LCD screens in the capital Seoul, while Indonesia could make its debut in the Superleague Formula at the end of the season, as talks are ongoing about hosting the season finale on a street track near the capital Jakarta in November.

Another area that the Superleague Formula is looking at for expansion is Brazil, with its heritage in both Football and Motorsport, and with 2 tracks vying to host the countries maiden Superleague Formula race in 2011, Brazil is the ideal location for the first South American round.

Australia is also under consideration to host a race, on one of their street race programmes alongside the V8 Supercars Championship.

It's not just new countries to race in that the organisers are pushing for; they are also looking out for new teams to join the grid, alongside the current 18 title contenders.

In China, the two pronged expansion plan is linked, the promoters and the largest state run investment company, CITIC Guoan Group, are helping with the negotiations of a street race at Beijing or at Ordos, while pushing for the return of the inaugural Champions from 2008, Beijing Guoan FC.

Alex Andreu, the Chairman of the Superleague Formula said: “Although we're working hard finalising details for the forthcoming season, it's vital that we continue to keep one eye on the future and that means planning ahead to improve the championship further for 2011.

“I think we've reached our maximum in terms of European races, what with the eleven confirmed for this season, and to continue our growth we need to be looking further afield. Therefore, it's important to add clubs and races from outside of motorsport's traditional heartland and to that end; we're making a great deal of progress.”