Alon Day, the first Israeli driver in NASCAR history, is returning to the Monster Energy Cup Series on Saturday. On Monday, BK Racing confirmed he would be rejoining the team for Saturday’s Federated Auto Parts 400 at Richmond Raceway. He will drive the #23 Toyota Camry .
“I am so excited to be back in the Monster Energy Cup Series again this year and to be sponsored by Best Bully Sticks,” Day said in a press release. “Best Bully Sticks is an up-and-coming brand, and as an up-and-coming driver, I know we share similar values about working hard to establish ourselves. My team and I are eager to introduce the NASCAR audience and their dogs to Best Bully Sticks.”
The defending NASCAR Whelen Euro Series champion, Day made his Cup debut at Sonoma Raceway in 2017 with BK, where he finished thirty-second. A year prior, he ran part-time in the NASCAR Xfinity and Camping World Truck Series; in the former, he caught the attention of fans with strong runs that included being in the top ten at Road America and Mid-Ohio Sports Car Course.
2018 is Day’s fourth season of full-time competition in the Euro Series, driving the #54 for CAAL Racing. After eight races, he currently sits second in points, 28 points behind Frenchman Frederic Gabillon, with four wins and six podiums. In 44 career Euro Series races, he has 14 wins and 24 podium finishes.
A member of the 2016 NASCAR Next class, Day moved from the European open-wheel circuit to America in 2012; in a 2016 interview with Frontstretch.com, he described the continent as “making everything much more entertaining and fun.”
“I tried to go a completely different way, unlike the typical European way for drivers that go into Formula 1. I tried to go into Indy cars. The connection between the United States and Israel is much stronger than any other European country. For me, it was easier to get contacts and sponsors because of that. It was a split-second decision to do it.”
Day’s #23 will be sponsored by Best Bully Sticks, a brand of dog treats and sticks. Owned by Richmond-based TDBBS LLC, the company was drawn to Day, a dog enthusiast.
“When we learned Alon was a dog lover and had interest in racing in Richmond, we knew it was a natural fit to have Best Bully Sticks sponsor his car,” TDBBS LLC Chief Marketing Officer Jay Basnight stated. “We are excited to partner with him for this race and hope to see him in victory lane!”
In 2018, BK’s #23 was primarily driven by Gray Gaulding, who parted ways with the team after the first 17 races. His best finish in the car was twentieth at the Daytona 500 and at Texas Motor Speedway. In the races since, the ride has been split by J.J. Yeley, Blake Jones, Spencer Gallagher, and Joey Gase, with Yeley scoring the team’s best finish of the year at the Coke Zero 400 of eighteenth. The #23 is currently thirty-fifth in the owner’s standings.