Coloni Teams Up With Lauda Sport Management

GP2 Series team Scuderia Coloni has joined forces with Lauda Sport Management in an attempt to gain further sponsorship.

Lauda Sport Management, based in Barcelona, is run by Lukas Lauda, son of three-time Formula 1 world champion Niki Lauda. The firm manages Niki's other son, Mathias, who drove for Coloni in the inaugural season of GP2 in 2005. It was also the seatholder for Austria's A1 Grand Prix team that raced in the first season of the now defunct series, which had Mathias as its main driver.

The agreement allows Team Principal Paolo Coloni to fully focus on the sporting and technical side of the team, leaving the Lauda team to use their experience and large range of contacts to secure stronger backing for the squad.

Coloni says “I'm really proud of this agreement that sees two families with a great history in motorsport working together. When you say Lauda everybody knows who you are speaking about. We are happy to have the chance to make the most of their great knowledge and experience, and we feel that this is something essential for us: we have the support of some very important sponsors, and they deserve to have someone devoted to care about their needs. Furthermore, this agreement will surely help us to find even more backing for our commitment.”

Lukas Lauda says “I know the Coloni family since many years now, and we have already worked together in the past. More than a business agreement we can consider our relation as friends that come together to achieve a goal. I'm very motivated with this new project and the only thing I can assure is that Lauda Sport Management will do its best to bring Scuderia Coloni all the support it deserves”.

Photo credit: GP2 Media Service