Honda Racing Secure Samsung Sponsorship

The new Samsung Honda 2012 Livery - Photo Credit: Honda Racing
The new Samsung Honda 2012 Livery - Photo Credit: Honda Racing


British Superbike frontrunners Honda Racing have announced a new two-year title sponsorship deal with Samsung Mobile. The company sponsored title-winning Crescent Suzuki last year, a team which included Honda's new recruit Jon Kirkham at the time, and were yet to secure a replacement for the departed HM Plant with less than three weeks to go until the start of 2012.

But today's announcement means the team will be known as Samsung Honda for the next two seasons and Simon Stanford, Vice President of Samsung UK & IRE's Telecommunications & Networks Division, is delighted be joining such a special outfit.

“We are extremely excited to be taking our existing relationship with both Jon Kirkham and British Superbikes to the next level with the sponsorship of the Honda Racing (UK) team. As world champions four times over and with numerous British titles under their belts, we are thrilled to be coming on board as title sponsor of this team and continuing to take our leading and innovative mobile technology brand to the receptive and diverse motorsport audience.”

Steve Martindale, General Manager of Honda (UK) Motorcycles, hopes the partnership will signal the start of a successful era for the team.

“From a commercial and team perspective we are delighted to forge this new relationship with Samsung Mobile, a brand that shares much of our own company philosophy for providing quality and innovative products for our customers. We look forward to sharing with Samsung even further racing successes that Honda Racing has enjoyed over the years.”