Bridgestone and Rossi launch Club46

by James Charman

Bridgestone Europe has announced Club46, a new promotional campaign alongside nine-time World Champion, Valentino Rossi.

The campaign comes after the official MotoGP tyre supplier signed Rossi as a Motorcycle Tyre Development Advistor, and will be offering exclusive Rossi-themed prizes to MotoGP and motorcycle fans.

Six competitions across Europe in 2014, with 46 winners a time, will put Bridgestone and VR46 co-branded merchandise up for grabs. The top prize will see two lucky fans given a behind the scenes tour in the MotoGP paddock as well as meeting Rossi himself.

“Bridgestone is thrilled to be giving motorbike fans the opportunity to experience a MotoGP race first hand and to meet Valentino,” said Director of Corporate and Brand Communications at Bridgestone Europe, Jake Rønsholt. “We certainly look forward to making this a moment to remember for all the winners!”

All details of how to enter the competitions will be found on www.bridgestoneclub46.eu.

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