High quality oil and lubricant manufacturer, Rock Oil, has today announced a new two-year associate-level partnership with the MCE Insurance British Superbike Championship.
The agreement between the company and the BSB’s commercial rights holder, Motorsport Vision, allows Rock Oil to receive a range of branding, experimental, hospitality and marketing rights at each round of the championship.
Rock Oil’s managing director, Greg Hewitt, said: “We are thrilled to be able to announce a commercial partnership with MSV and the British Superbike series. The series is one of, if not the finest, motorcycle race series in the world.
“Rock Oil has a long standing support of motorcycle racing in all its forms and this major partnership which is the largest in our history, shows our commitment to supporting top class motorsport. Our lubricants have long enjoyed favour within the motorsport arena and our commercial partnership with the series will hopefully allow this to continue whilst promoting the brand to an even greater audience.”
Rock Oil is a family-owned business that was formed in the North-West of England back in 1928. The company has a long-history with BSB and has worked with many former champions such as John Reynolds and Steve Hislop.
Rock Oil has also been associated with past BSB teams, including Fast Orange Yamaha and Team Green Kawasaki.
BSB’s director, Stuart Higgs, said: “I am delighted to announce this new two year partnership with Rock Oil, an established British manufacturer with a long-standing history of supporting racing in the UK. Rock Oil’s high-performing products, combined with their commitment to the sport, make them a fitting partner to our Championship for the new season and hopefully for many more in the future.”
Despite all of the history between the manufacture and the BSB Championship, this is the first time that it has had an official partnership with the series.