Extreme Speed Motorsports has revealed its new livery for the 24 Hours of Le Mans, in association with primary sponsor Paul Mitchell Systems.
Both Onroak-backed Ligier JSP2-Nissans will feature the dramatic black and white livery, bearing the colours of the renowned professional hair care company.
A restriction on alcohol advertising at French sporting events means ESM is required to replace its usual Tequila Patron sponsorship for Le Mans. In 2015 the team joined forces with Rolling Stone magazine, while this year Paul Mitchell is the main backer.
Johan Paul DeJoria, co-founder of Paul Mitchell Systems, is also the co-owner of Tequila Patron with ESM driver Ed Brown.
“We are so excited that Paul Mitchell has finally arrived to Le Mans racing,” said DeJoria. “Our world distributors are looking forward to the race, and all of us thank our family, Patrón Spirits, for making this possible. This Tequila Patrón ESM team won both Sebring and Daytona. Look out France, here we come!”
“We’re so excited to return to Le Mans,” added Brown. “We are so fortunate to have Paul Mitchell as our primary sponsor for this race. It’s nice to be able to keep it in the family, and join forces to try and win the biggest endurance race in the world.”
ESM will run an unchanged lineup at the 24 Hours of Le Mans, which doubles up as round three of the FIA World Endurance Championship.
Brown, Johannes van Overbeek and ESM team owner Scott Sharp will share the #30 car, while Luis Felipe Derani, Chris Cumming and Ryan Dalziel are listed for the #31 entry.
The 2016 24 Hours of Le Mans will take place on June 18-19.