Highcroft Racing has launched an appeal to help the survivors of the recent earthquake in Japan.

The team's new LMP1 HPD prototype will carry a graphic on its sidepods and rear wing directing fans to – http://www.highcroftracing.com/help-japan. From there it is possible to donate through Network for Good, giving money to any of 21 different charities including Save The Children and The Salvation Army.

“It is with great pride that we have represented Honda since 2007 in international sports car racing,” says team boss Duncan Dayton. “We have many many fans from Japan and we hope and pray that they, and the entire country, can stay safe and stay strong at this terrible time.”

“We thank our fans for their support and urge them to not only donate what they can, but to take time to do as we are doing this week – taking a few moments to reflect on how lucky we are to have the love of our families and the warmth of our friendships. We get to go racing this week, while people in Japan are trying to rebound from having their entire lives shattered.”

The scale of the tragedy is so huge that it takes a while for it to sink in. You really can't get your head around it,” says driver David Brabham, who has raced seasons in Japan in the past. “Everyone around the world is focusing on Japan right now and they need all the help, love and support that they can get.”

“For sure the human spirit has been severely tested right now. We all know people who either work in Japan or Japanese people who we work alongside with through our relationship with Honda.”

“Our thoughts and prayers are with everyone affected and we hope the fans of Highcroft Racing can help with this campaign.”

The team's appeal will also be promoted on social media networks through Twitter, Facebook, Youtube and Foursquare.

The American Le Mans Series (ALMS) organisers have also erected signs around the Sebring track directing fans a viewers to donate by texting REDCROSS to 90999.