The response to Silverstone Circuit selling a limited number of £99 General Admission tickets for race day of the 2015 British Grand Prix was an overwhelming success, with the first 1000 tickets selling out within 22 minutes of going on sale.
The demand was such that the Silverstone management team made the decision to keep the offer open until 5pm, and in the end 5,511 race day tickets were sold to the general public at just £99 a piece.
The introduction of a new child policy has also seemed to bare fruit early, with families eager to attend race day, with many £49 tickets for 11 to 15 year-olds being snapped up; children under 11 will be able to gain free admission.
Silverstone Managing Director Patrick Allen insists his aim is to make the British Grand Prix more accessible to fans, and even more work will be done ahead of the 2016 race at the circuit.
“I am delighted by the fantastic response we’ve had to this offer and it’s great to see tickets selling out so fast,” said Mr Allen. “It is my aim to make the British Grand Prix more accessible to fans through better ticket offers which I shall continue to do through 2015 and beyond.
“We have also taken into account the cost for families to attend and have reduced child prices, with children under 11 attending for free, making it a much better value for money experience.”