SRO Launches GT1 World Championship Brand

by James Broomhead

SRO Motorsport Group this week launched the new GT1 World Championship.

The launch saw the climax of SRO CEO Stephane Ratel described as “15 years of development in rebuilding GT racing” as he along with marketing firm Interstate Associates launched the series, along with its new logo.

The GT1 World Championship will now be one of four FIA series with such status, joining the more established Formula One, World Rally and World Touring Car Championships, and begins at the new Yas Marina facility in Abu Dhabi on April 17.

The series comprises of 10 double-header rounds across four continents ending at the Portrero de los Funes in San Luis, Argentina on December fifth.

On track will be cars from famous racing names like Maserati, Aston Martin, Ford and Corvette, driven by some of the most recognisable names in GT racing.

“We want to develop a global platform to showcase the fastest, most desirable and intoxicating cars,” says Ratel. “Learning from our proud heritage but looking to the future with a new, strong, dynamic and stylish brand identity.”

'The new identity introduces a level of crafting and detail that aligns well with the quality of the cars competing and the professionalism and global ambitions of SRO,' reads the official press release.

'The marque draws its inspiration from the elegant lines, silhouettes and contours of GT car surfacing. Combined, these create a solid, confident marque that forms a unique ‘GT’ and an unmistakeable icon that aligns well with the championship’s key facets: vehicle precision, driver skill, team motivation and fan loyalty. The modeling and flow of the logo are both intended to convey the quality of high-perfomance GT cars. '

The GT1 World Championship forms the pinnacle of the SRO GT family, with the GT2 and GT3 European Championships designed for pro-am and gentlemen drivers respectively as well as involvement in several national series including the British and French GT Championships, the ADAC GT Masters and Belcar.

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