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New Season Brings New Challenges For Radio

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It's been a long winter for all motorsports fans but with the F1 season underway then it must be time to look forward to some proper racing. Radio Show Limited (RSL), the team behind Radio Le Mans, have been working throughout the dark months to find support for another season of live coverage from top quality events.

“In the current economic climate it's no suprise that funds are harder to find,” says RSL Managing Director Eve Hewitt. “ That said the RSL offering across all of our outlets is a compelling value proposition and we are talking to more people than ever.”

With the first major event, the Sebring 12 Hours, coming up this weekend, commentator John Hindhaugh is raring to go. “We've already covered the test at Sebring and the atmosphere in the ALMS paddock is pretty bouyant. More importantly the competition looks good. I can't wait to see the cars in anger for qualifying and the race!”

Once again RSL will offer live coverage of final practice, qualifying, warm up and the whole race. The trademark blend of information and entertainment will be available on the Internet,  satellite radio in the USA/Canada (Sirius 127, XM 245) Motors TV and around the Central Florida area via WWTK AM 730. “Our cross platform availabilty is a massive plus for our audience and for our partners” explains Eve Hewitt. “Last season our  Petit Le Mans live audio was heard by over half a million listeners and over the period of Le Mans our website had over three million visitors.”

“The rest of the season is coming along nicely” says Hindhaugh. “The plan is to be at all 5 of the LMS events plus the Nurburgring 24. Le Mans 24 is at the centre of the year of course and we are looking at a couple of new events including Classic Le Mans, so watch this space!”

For details of opportunities across the season, contact [email protected]

For the full schedule of Sebring live coverage go to www.radiolemans.com

Photo credit: James Boone

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