Vauxhall have announced a season of branded events in order to promote their VXR Racing Brand as the “ultimate car club”.
The VXR Power Events will include a schedule of track days, night sprints and road trips to the world famous Nurburgring as well as the Le Mans circuit, and the VXR Power Festival. These aim to demonstrate the strength and breadth of the VXR Product line up and market the VXR brand to owners, prospective owners and car lovers in general.
The Vauxhall marketing director, Andy Gibson, said that the Power Event series has been created as the brands moves away from its involvement with the British Touring Car Championship and moves towards community based interaction as well as leverage with the social interaction with the brand.
The car manufacturer plans to make the VXR power events a regular thing, for car enthusiasts, like music festivals for music lovers.
The events will be publicised online, via email, the official VXR forum and a direct mail campaign.
The events will be run between April and August, with the finale taking place at the home of the British Grand Prix, Silverstone, on the August bank holiday. This event will be a 2 day event, called the Power Festival.
The VXR Sprint nights will occur at five different airfield venues, and will provide the VXR owners a chance to test their driving abilities in timed 0-60 challenges, and quarter mile challenges, and the chance to set the fastest time on a specially created autotest track.
Vauxhall themselves will provide the cars for the events, but owners are invited to bring their own cars for the events, and put their cars to the test.
As well as the power events, VXR will also host the VXR Karting Challenges, which is a calendar of team endurance karting races, with the finale being held alongside the Power Festival at Silverstone.
Gibson said “VXR continues to be a key component of the Vauxhall brand. With VX Racing's BTCC campaign now finished, it's important that we continue to reinforce the success and excellence of our VXR models, and engage both existing and prospective customers at activities like these.”
