Exide Technologies have become the new title sponsors of the Juta Racing team, who will run Jonas GelÅ¾inis and Tautvydas Barstys in the 2011 Porsche Carrera Cup GB.
Exide saw the Carrera Cup as a perfect advertising opportunity, with 300,000 people attending the race weekends over the season and more than thirteen million tuning into the live ITV4 coverage. Juta are looking for success this year, with GelÅ¾inis' aiming for the Pro-Am 1 title after he picked up five class wins last year.
Exide's Sales and Marketing Director Andrew Bevington commented: “Brands want to gain mindshare among the lucrative demographic that spends big on car parts. By positioning Exide alongside Porsche and the likely winner, we're telling consumers we're a performance brand that gets results. This makes consumers more likely to buy our Premium batteries, increasing sales and margins for our resellers”.
“Exide are proud to sponsor Jonas GelÅ¾inis, Tautvydas Barstys and the entire Juta Racing team. We wish them luck for 2011 and beyond.”
The deal sees Exide branding on Juta's cars, the drivers' overalls, the team's race clothing and on the team's transporter. Excide Premium batteries will also be on display in the team's awning during race weekend.
Juta are delight to have Exide, one of the world’s largest producers, distributors and recyclers of lead-acid batteries, on board, with Lithuanian GelÅ¾inis adding: “It's a tremendous honour to be powered by Exide, the titan of batteries. I can't wait to work with Andrew, Craig and the entire team. Together, we're going to take Juta Racing to the next level”.