Car Brand MG Join Team RLR As Sponsor For LMS Season

MG are set to re-enter the motorsports world, with an announcement naming them as partners for Le Mans Series outfit Team RLR.

The small Lancashire based team have campaigned the MG Lola EX265 prototype in the LMP2 class of the championship with drivers Rob Garofall, Simon Phillips and Barry Gates in all three races so far this season. The addition of MG as a sponsor will mean the brand is visible on the car, on the team – on official clothing – and online as part of the team's social media channels.

The link will also open a two-way technical partnership as well as presenting an opportuinity for MG customers to get a taste of the highest level of endurance racing.

“We have one of the best prepared teams in the Le Mans Series,” said Nick Reynolds, Team RLR principal, “and the support from MG will ensure that we can be even more competitive both on and off the track throughout the 2011 Le Mans Series season and beyond. The deal is a great fit for both parties and we are excited to be working closely with such a famous and much loved car manufacturer. We look forward to repaying MG for its confidence in us by providing many exciting moments for the company and its huge number of followers in the races ahead.”

MG's increased profile in motorsport is part of the brand's reawakening with the MG6 GT, MG6 Magnette and forthcoming MG Zero Concept bringing the marque back with a range of road cars.

“MG is delighted to be supporting Team RLR and the MG Lola EX265, which is such a famous car.” Guy Jones, MG Motor UK sales and marketing director added. “The MG brand is synonymous with motorsport and with the new MG6 GT and Magnette models now in the market place we need to raise the profile of the brand. Supporting Team RLR with the MG Lola in the exciting, high-profile, Le Mans endurance series is a perfect fit for the brand and the team.”