Peugeot will return to contest the 2013 Pikes Peak International Hill Climb with a new 208 T16, having had success at the legendary hill climb with the 205 T16 and 405 T16.
Peugeot have a rich motorsport history, including triumphs at Pikes Peak. In 1988 Ari Vatanen took a record-breaking victory at the event in a Peugeot 405 T16, which was later made into the film ‘Climb Dance’, while Robby Unser won the event for Peugeot again in 1989.
Sebastien Loeb will pilot the new car up the 20km track, comprising of 156 corners and reaching 4,300 metres at its highest point. The event is the second oldest in American motorsport, with only the Indianapolis 500 with more years behind it.
“Pikes Peak is a one-off outing which has the potential to generate extensive media coverage and which meets the constraints of the current context.” said Peugeot CEO Maxime Picat. “It is a legendary race that has inspired all the Brand’s teams who have mobilised behind the project which targets outright victory. It is also a tough, exceptional challenge which leaves no room for error. In other words, it’s exactly the sort of challenge that Peugeot adores.”
Peugeot have maximised their chances of winning by enlisting the support of some of the biggest and best partners for the project, including Total, Red Bull, Michelin as well as the nine-time World Rally champion.
“Our objective is to win,” continued Picat, “so we needed to stack up as many cards as possible in our favour by joining forces with the very best partners for this unique project. Indeed, I would like to take this opportunity to thank Citroën for this one-off ‘loan’ of its exceptional champion. Citroën’s support is emblematic of the cohesion that reigns within the PSA Peugeot Citroën group.”