Motors TV will be available to more UK homes than ever before, having announced it will join Freeview on channel 240.
The dedicated motorsport channel will be available from around midday on this coming Thursday (27 February), providing the first subscription-free coverage in the UK for the first time.
The deal means that even more UK homes can now access live coverage of the FIA World Endurance Championship, in addition to coverage of the FIA World Rally Championship, V8 Supercars, FIM MX World Championship and FIM Endurance World Championship coverage.
“We’re delighted to be joining the Freeview family through Arqiva’s Connect TV,” said head of programming and acquisitions for Motors TV, Frederic Viger. “Scores of motor sport fans will now have access to the widest and most diverse range of live, delayed and highlights programming that features both international and domestic championships. It was something that prospective viewers had been calling for and I’d like to think that we’ve responded to their wishes. The proliferation of internet-connected television made this a very attractive platform.”
“Motors TV is a brand that understands their audience and the various nuances between devices and platforms their audience engage on,” added Director of Hybrid TV, Digital Platforms at Arqiva, Russ Armstrong. “Providing their content on the Freeview platform allows new viewers to discover their channel. Great content is as popular as ever and through Connect TV we’re working with broadcasters to ensure a seamless delivery of their channels.”
For more information on the new Freeview channel, visit www.motorstv.com/motors-tv-now-available-on-freeview-channel-240.