ERC Strengthens Global Viewing Performance In 2014

The FIA European Rally Championship enjoyed a popular year last season as a cumulative global reach of 244 million people watched the series in 2014,  according to the global sports research consultancy, REPUCOM.

The figures indicate an audience growth of 11% from 2013 and were published in a report, commissioned by ERC promoter, Eurosport Events.

The series was shown in over 160 countries with almost 1,100 of dedicated broadcasts.

“The ERC media figures are very encouraging and illustrate a sustained development as the series continues to grow.” said Friedhelm Lange, Senior Consultant at REPUCOM.

New television markets are being opened up and so new audiences are being reached. With the introduction of new home events and a new driver line-up we expect 2015 to show even greater results.”

The next round of the 2015 European Rally Championship takes place on the Circuit of Ireland Rally and kicks off on April 2.