Bristol-based brand XITE Energy has recently been announced as Extreme E’s official energy drink supplier for the series. The partnership was confirmed on Thursday 25 March 2021.
The concept of XITE Energy is designed to fit with Gen-Z’ers needs. The drink is composed of nootropics (cognitive amino acids that aid concentration and focus) which can be found in natural caffeine (extracted from green coffee bean), pansax ginseng, L-tyrosine and L-carnitine – the combination is proven to keep energy at a constant level. The brand aims to help others too as every 1p for every can sold is donated to a mental health charity.
Being the brainchild of fellow Extreme E’s driver Oliver Bennett and co-founder Megan James, XITE is set to breaking new ground in one of the most competitive yet vibrant sectors of business while also finding solutions to guarantee a sustainable and energised future in motorsport.
“I’m delighted to welcome XITE to the Extreme E family. Not only it has great taste and makes you feel great too, but the company also shares many of Extreme E’s core values including investment in renewable energies and sustainable transport systems.” Alejandro Agag, the founder and CEO of Extreme E said.
In addition to the said commitment, XITE will be supplying reusable bottles to everyone on-site at Extreme E events. This is a part of efforts to create positive changes for the environment by decreasing the amounts of single-use plastic.
“There are some real parallels in the way energy drinks and motorsport sectors are evolving,” Bennett explained. “It’s more than the unique blend the energy drink has, or the fact that my Extreme E car’s battery is filled with a combination of hydrogen and oxygen. I would say it’s a business and lifestyle choice. It’s about looking after each other and that’s why we make a donation to a charity for every can we sell.”
