Extreme E

Extreme E to expand its digital engagement in China

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(Credits: Steven Tee)

Extreme E recently confirmed that its broadcasting partner CCTV.com will air the remaining four X-Prixs on its sports platform, having previously broadcasted the Desert X-Prix in 3-4 April 2021.

CCTV.com is the online outlet of China Media Group (CMG) and its sports platform is broadly acknowledged by sports enthusiasts due to its timely and comprehensive coverage of premier events, such as F1, FIFA World Cup, tennis, basketball and many more. 

In hopes of reaching more fans, Extreme E’s race footage will be available on Cbox and New TV, CMG’s new apps which allow audiences to interact between large screen and small screen devices, hence the greater user experience.

“We are delighted to confirm Extreme E’s broadcast on China’s CCTV.com as well as being available on its state-of-the-art apps Cbox and New TV, which are highly exciting and important to bring more audience.” said Chief Marketing Officer at Extreme E, Ali Russell. 

“In addition, I’m confident that CCTV’s sport viewers will be thrilled by our innovative race format and be fascinated to learn the stories behind the series.”

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