Andretti United team has revealed its striking new livery for Ocean XPrix this weekend with a vibrant raspberry colour painted around the car. This design is purely to promote the team’s principal partner FLUÈRE’s Raspberry Blend flavour, which makes it even more poignant as the race will take place next to the pink-coloured Lac Rose.
With each Extreme E race visiting a distinctly unique part of the world, FLUÈRE is pairing one of its labels with each hosting place. Previously, they donned FLUÈRE’s Spiced Cane Dark Roast theme to match the desert atmosphere of Al Ula, Saudi Arabia. Therefore the team livery will be changed to reflect the label and signature non-alcoholic cocktail of the specific race.
Owned by fast moving consumer goods business, Next Frontier Brands, FLUÈRE aligns with the parent company’s ambitions to meet consumer demands for innovative beverage and wellness brands that deliver superior experiences. Sharing Andretti United’s passion for raising environmental awareness as well as sporting excellence means the partnership with the team is one built on shared values.
“FLUÈRE wanted to create a signature non-alcoholic cocktail for the upcoming Extreme E race that intimately reflects Lac Rose, celebrates the unique race location and the cultural nuances of Senegal to add another dimension of experience in watching races. There are several FLUÈRE labels that we will be championing through our partnership with Andretti United, with the car livery changing for each race.” Chief Marketing Officer of Next Frontier Brands Roiby Gonzalez explained.
Currently Andretti United with their driver Timmy Hansen and Catie Munnings are sitting on the third in driver standings.