Ben Hyland, who is a well known motorsport industry expert and formerly a Ginetta team member, has now launched a new company based in New Yorkshire named Hype Motorsport.
Hype Motorsport is the first company in the UK to offer motorsport enthusiasts and also companies to contribute to the climate impact at the same time as they get to drive sports cars on famous tracks around the UK and on the continent of Europe.
Hyland came up with the idea for Hype Motorsport after spending about 20 years in motorsport and when he founded the company he got the help from co-founder Mike Jarvis and now both of them have invested more than 300,000£ in the business.
They have also received help from the company SCB, which is one of the most leading low-carbon commodity companies to get a ClimatePositive label and to improve the footprint for the climate, they will emit approximately 1.66 tonnes of CO2.
“Having spent the last two decades working in motorsport and hosting race days and track events, there has been a huge shift in the market, which has been driven by people waking up to the environmental impact of all our decisions.” Hyland said.
“As someone who is truly passionate about motorsport, but also concerned about the future of our planet, I was keen to explore how we could improve what we do and create a superb experience for petrol-heads with a conscience.”
“We want to offer a pure driving experience that doesn’t cost the Earth, so we’ve worked closely with SCB Group to develop our offering and we’re proud to feature their ClimatePositive seal of assurance.”
“The organisation has scrutinised every aspect of our business, from the actual events and cars, through to considering how both our team and guests will travel to the circuits and where they will stay, to ensure we not only compensate for ‘neutral’ carbon emissions – we go further to become climate positive by at least 25 per cent.”
“Plus, everyone attending our events will benefit from offsetting the carbon from their road car for 12 months and receive a ClimatePositive car badge to show that their vehicle is giving back more to the environment than it’s taking.”
Hype Motorsport will organize events for companies and groups of up to 12 drivers on tracks such as Brands Hatch, Donington Park and Silverstone plus at some tracks in Europe.
The cars that will be used are modified for track racing which includes the BMW M2 Competition, Porsche Cayman GTS and Alpine A110.
They have also recruit two professional instructors; Jake Hill who is famous in the British Touring Car Championship and Alex Brundle who competes in the FIA World Endurance Championship – they will help the drivers with training and guidance throughout the events.
“Most corporate motorsport events are held at fixed locations, but all the top race circuits in the UK and beyond are interested in our offering and have agreed to host our events. This means we can create truly memorable and unique full day multi-drive events, that can be tailored to the individual requirements of corporate customers and groups of drivers, for less than £1,000 per person.” Hyland added.
“Our instructors are professional racing drivers who are at the top of their game and with their guidance and encouragement, drivers can push themselves and the cars to their limits. Everyone will enjoy plenty of track time in all the cars throughout the day and we’re already planning to host at least 30 events over the next 12 months.”