WRC switches to Motors TV for 2010

The 2010 World Rally Championship is set to be covered by Motors TV after a new deal has been announced to cover all 13 rounds with a new customised package of onboards and daily news round-ups on a Friday, Saturday and Sunday evening.

48 minute-long daily highlight shows will feature an increase in the use of onboard footage, “I've always felt WRC's onboard footage is state of the art”, said Motors TV Head of Programming & Acquisitions, Frédéric Viger, “and while mainstream broadcasters need to make a mainstream show our channel is all about the hardcore fans. They're the sort of viewers who want to BE the driver when watching the coverage on their flat-screen televisions, and that is just what we're going to offer them. In fact, more than 50% of our highlight packages will be dedicated to onboard footage, giving a brand new feeling to the show.”

“We are delighted to announce the extended agreement with Motors TV,” commented Simon Long, ISC CEO. “The deal provides us with the opportunity to showcase our extensive onboard footage and provide WRC fans with a new dimension of the sport”.

Motors TV President, Jean-Luc Roy said of the new deal: “WRC is one of only three FIA World Championships, and one of the toughest. It has a very strong appeal to all of our European viewers, many of whom stand along the road sides to cheer the drivers on during the events. The arrival of the WRC will definitely help build the channel's profile even further and increase our subscriber base. As we've done with the Le Mans 24 Hours in the past, we will create a new high standard in terms of coverage”.

Motors TV's coverage of the 2010 WRC will start in mid-February with Rally Sweden, but the channel is also working closely with promoter ISC in order to develop year-long coverage using extensive archive footage.

Motors TV, the 'High Speed Television' channel, provides the widest coverage of international motorsport, with exclusive events and more than 70 championships transmitted in 59 countries and close to 17 million households subscribing by satellite, cable and ADSL.