Schumacher and Bridgestone team up for FIA campaign

Michael Schumacher has teamed up with Bridgestone to support the FIA’s Make Cars Green campaign at an event in Melbourne.

The programme encourages motorists to ‘think green before they drive’ in order to reduce the impact of cars on the environment.

Schumacher used the media event at the RACV City Club in Melbourne to speak about the practical applications of Make Cars Green.

Andrew Moffatt, Bridgestone Australia Ltd Senior Executive Director was pleased to have the seven-time world champion on board.” We are delighted to have had Michael with us in Melbourne today to help promote the Make Cars Green program. Here in Australia, we recently launched Bridgestone Ecopia which utilises our low-rolling resistance tyre technology to lower fuel consumption and CO2 emissions.This product has been an important milestone in our ongoing campaign to educate Australian motorists about the important role tyres play in the impact their vehicle has on the environment.”

The Make Cars Green programme provides drivers with a ten key actions to help reduce their environmental impact:

1. Buy Green, 2. Plan Your Journey, 3. Check Tyre Pressure Frequently, 4. Reduce Loads and Avoid the Need for Roof Racks, 5. Don’t warm up your engine before starting it, 6. Use air conditioning only when necessary, 7. Accelerate gently and keep your speed constant, 8. Use engine braking, 9. Don’t idle your engine, 10. Offset your CO2 emissions.