Mercedes have today announced a new partnership with leading car insurer Allianz with the two companies planning to work together to promote safety within Formula 1 with a global road safety information programme.
From this week’s pre-season test in Valencia, which begins today, Allianz branding will feature on two safety devices within the car – the driver HANS devices and seat belts of the new MGP W02 – which is launched later today.
Allianz has been a partner of Formula 1 since 2000, and sponsors the Official F1 Safety Car and Medical Car, both provided by Mercedes-Benz.
Ross Brawn, the Mercedes Team Principal, commented on the team’s latest partnership: “We are delighted to welcome our new partner Allianz to [Mercedes] as we begin our pre-season testing programme. Allianz have been involved with Formula One for a number of years and have achieved excellent work in raising the profile of road safety through their marketing campaigns.
“Safety is absolutely fundamental in our sport and with every innovation that improves safety in Formula One, there is the possibility of increasing road safety for drivers everywhere.”
Joseph K. Gross, Global Head of Group Market Management at Allianz said: “Allianz, much like [Mercedes], are interested in all aspects of road safety and see the benefit in a reciprocal exchange between the racing team, car manufacturer Mercedes-Benz and car insurer Allianz.
“Heightened awareness means safer driving, which means fewer accidents and finally, less damages. 3,000 people die in traffic accidents worldwide every day and around 30,000 people are seriously injured. As a global insurer for over 50 million cars, Allianz has a vested interest in reducing the frequency and severity of accidents.
“With its Formula One engagement, Allianz can create links between the safety of Formula One drivers and the everyday safety of drivers worldwide.”