Ferodo Sign Clio Series Sponsorship Deal

Ferodo have signed a three-year sponsorship agreement with the British Automobile Racing Club (BARC)-run Michelin Clio Cup Series.

The brake pad specialists have joined title sponsor Michelin as key partners for the tin-top series as it prepares for its first year as a fully-fledged championship in 2014.

The new deal means all cars competing in the championship will use Ferodo D1.11 brake pads, while the drivers setting the fastest lap during the first race of the weekend in each class will be rewarded a free axle set of pads as part of the ‘Ferodo Fastest Lap’ prize.

“Ferodo is a fabulous name to have connected to the Series alongside title sponsor Michelin and is an excellent racing product,” said Clio Cup Series promoter Simon North, “I’m delighted to start the year with this news and very much looking forward to helping promote the Ferodo brand.”