Lotus and Warner Bros prepare alternative future for Formula One

This weekend has saw the Lotus F1 Team, in co-operation with Warner Bros. Pictures, have prepared a radical-looking proposal for an alternative Formula 1 future.

The vehicle (designated the Lotus F1 Team Mad Max Hybrid) is a fusion of Formula 1 technology reimagined for a post-apocalyptic future to coincide with the 15 May 2015 launch of the epic action adventure Mad Max: Fury Road, from Warner Bros. Pictures and Village Roadshow Pictures.

More than a decade in the making, Mad Max: Fury Road is film-making mastermind George Miller’s keenly anticipated return to the post-apocalyptic world he created more than 30 years ago with the seminal Mad Max trilogy.

Fitted with special accessories and heavy modifications for a world gone mad, the Lotus F1 Team Mad Max Hybrid was unveiled at the Barcelona International Motor Show at the Montjuïc Exhibition Centre – at the same location for four Spanish Grand Prix between 1969-1975 – in Barcelona, Spain, on Friday, 8 May, along with two custom, drivable vehicles designed and created for the film:  Nux’s car and the iconic Mad Max Interceptor.

Accompanying the vehicles was Lotus F1 Team’s Romain Grosjean and Pastor Maldonado, both of whom will drive Mad Max: Fury Road-branded cars competing in the Spanish Grand Prix, held at the Circuit de Barcelona-Catalunya on 9-10 May 2015.

Lotus’ CEO Matthew Carter has stated that this was a fantastic opportunity to work together with the company and has only reaffirmed the team’s desire to compete in Formula One in the near future; no matter what the rules are.

“Lotus F1 Team is always viewed as a challenger team, so this was a fantastic opportunity to work with Warner Bros, “ said Carter. 

“Pictures on the concept of producing a Formula 1 car for the ultimate challenge of the nightmare scenario of an apocalyptic society seemingly headed for oblivion. This car acknowledges the tenacious nature of Lotus F1 Team; no matter what the rules in Formula 1’s future, we are here to stay and compete.”

Warner Bros. Pictures Executive Vice President of European Marketing Con Gornell believe that the combination of cars and high speeds that both the film and the team make are in sync with each other and were delighted to have worked alongside Lotus for the project.  

“Powerful cars and high speeds are in the DNA of Mad Max, and the Lotus F1 Team Mad Max Hybrid is emblematic of that spirit, “ added Gornell. 

“We’re delighted to work with Lotus F1 Team bring a little of the Wasteland to the Spanish Grand Prix.”