PUMA and Red Bull announce new long-term partnership

PUMA and Infiniti Red Bull Racing have announced a new long-term partnership that will come into effect on 1 January 2016.

The Global Sports Brand will supply the Formula 1 team with performance racewear, footwear and teamwear as part of its deal to become the Official Licensed Partner and Supplier.

“PUMA and Red Bull have a great brand synergy, and this new partnership with Infiniti Red Bull Racing is another big statement for PUMA,” said Bjorn Gulden, Chief Executive Officer for PUMA.

“There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so. 

“Infiniti Red Bull Racing is a great team with massive appeal, and this is another positive step in our desire to become the Fastest Sport Brand in the World.”

Infiniti Red Bull Racing is a key global partner to PUMA, with Team Principal Christian Horner welcoming the new partnership between the two companies, after originally being partners between 2007 and 2010.

“PUMA is a great fit with the Infiniti Red Bull Racing team and we are looking forward to working with them once again,” said Horner.

“Red Bull Racing and PUMA enjoyed a successful relationship between 2007 and 2010, during which time we won our first Drivers’ and Constructors’ Championships (in 2010).

“The licensed collection that will launch in 2016 is looking fantastic; I’m sure the fans are going to love it.”