Formula 1

McLaren-Honda sign 5 year partnership with Santander

1 Mins read
Jenson Button in the garage.

McLaren-Honda have announced that they have signed an extension of its partnership with leading bank, Santander UK.

The agreement is set to continue the partnership for the next 5 years with British driver and 2009 Formula 1 World Champion, Jenson Button continuing to feature in Santander campaigns. Having first partnered together in 2007, McLaren and Santander have enjoyed a long and successful relationship.

McLaren and Button have appeared in a variety of Santander’s campaigns including a number of Television adverts, the launch of Santander’s vision for a London Grand Prix and ‘Secret Santa’ customer surprises. The British team have played a key role in helping to establish and grow the Santander brand in the United Kingdom where it is now a household name, becoming the nation’s most switched-to bank.

Managing director of McLaren Marketing, Ekrem Sami said, “Santander and McLaren-Honda have enjoyed an incredibly strong and mutually beneficial relationship since 2007.

“Our renewed partnership demonstrates a well-founded belief in the team’s ability to successfully activate brands around a shared, common vision for the future.

“I look forward to developing the relationship and hope to see it continue to go from strength to strength for both brands.” 

Chief marketing officer for Santander UK, Keith Moor added, “Our sponsorship of McLaren and Jenson Button has played an important role in helping Santander build a strong awareness across the UK.

“Helping to establish ourselves as a scale challenger to the ‘Big 4’ banks with the 1I2I3 Current Account and more recently, support our launch of the Santander Cycles scheme in London.”

The extension of the partnership will come as a relief to fans of McLaren which failed to attract a title sponsor this season and also saw long-term partner TAG-Heuer move their support to rivals Red Bull Racing.

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