Red Bull Racing announce new partnership with PUMA

by Vince Pettit

Red Bull Racing have announced that has it has signed a long-term deal with PUMA as the official supplier of race and teamwear and team partner.

The history between the two can be traced back to Red Bull Racing’s first years in F1 with the new deal renewing the relationship enjoyed by the two between 2007 and 2010.

As part of the new partnership the sportswear brand will be ‘reinventing the concept of Formula One fasion’ with the PUMA licensed product collection seen in lifestyle and replica ranges, as well as race and teamwear.

“We are looking forward to working with PUMA once again.” said Christian Horner, Red Bull Racing Team Principal.

This new partnership fits in with a global partnership that already exists between Red Bull and PUMA, involving athletes in other disciplines, the Wings For Life charity and various other Red Bull projects. The licensed collection that will launch in 2016 is looking fantastic; I’m sure the fans are going to love it.”

Björn Gulden, Chief Executive Officer for PUMA added: “PUMA and Red Bull have a great brand synergy, and this new partnership with Red Bull Racing is another big statement for PUMA.

“There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so. Red Bull Racing is a great team with massive appeal, and this is another positive step in our desire to become the Fastest Sport Brand in the World.”

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