Formula 1

Red Bull Racing announces split from title sponsor Infiniti

1 Mins read

Following the announcement of its new deal with the luxury watchmaker TAG-Heuer, Red Bull Racing have confirmed the end of its commercial partnership with Infiniti, reaching a mutual agreement to discontinue the partnership at the end of December this year, one year earlier than originally arranged.

The Infiniti brand first appeared on the cars in 2011 before becoming Red Bull’s title sponsor in 2013 on a four-year deal, part of the Renault-Nissan Alliance, forming one of the most successful partnerships in recent years with the team winning four consecutive Formula One constructor and driver world championship titles between 2010 and 2013.

However due to a renegotiation of its engine supply deal from Renault, which will see Red Bull with TAG-Heuer branded power units, the new agreement does not cover any marketing activity for the Renault-Nissan Alliance.

Red Bull team principal, Christian Horner said, “We would like to say a big thank you to Infiniti for their contribution to the team since they joined us as a commercial partner in 2011.

They became the title sponsor of the team in 2013 where Infiniti enjoyed greater visibility than any other manufacturer in the sport. We wish them all the best with their plans for the future.”

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